Head of Marketing

Permanent employee, Full-time · Hackney Wick, London

The Role

At Notpla, we are on a mission to make packaging disappear. We are an innovative, ideas- and action-oriented start up that was founded on the belief that nature knows best. We are currently looking to bring in a Head of Marketing to take on a brand new role within the business. 

We are focusing on developing truly sustainable packaging solutions, designed to tackle single-use plastic. Ooho and our other products are made from Notpla, a revolutionary material made from seaweed and plants that biodegrades in weeks, naturally.

At Notpla, we truly believe in what we are trying to achieve and we believe in our employees' ability to help us achieve our goals. Because of this, anybody joining Notpla will be given the opportunity to develop and grow, you won’t be micromanaged, we want you to take responsibility for your domain. This common goal has created a fantastic business culture where everyone takes care. We know that we work better together and this is reflected in our environment and working policies. To go alongside great roles, working in a great working environment, Notpla also offers competitive salaries, the potential for EMI Options, fantastic benefits including discounts with local businesses and large international retailers. We also offer a flexible working policy that allows you to work to your own flow. We are a social business with multiple clubs and events every week, we are incredibly proud of how our diverse workplace has created a community all pushing together in the pursuit of making packaging disappear. 

As our new Head of Marketing you would report directly into our Commercial Director, taking over full responsibility for our marketing and communications strategy. In this role you will need to ensure that you align with our branding and design identity but will otherwise work with the Commercial Director to decide on how Notpla presents itself both now and in the future. We will require the Head of Marketing to always have one eye on the overall marketing strategy whilst ensuring that the day to day function is able to perform. You will work cross functionally but will need to build particularly strong relationships with the Commercial and Design groups, to ensure that the brand identity is communicated effectively. In this role you will be taking on a large amount of responsibility and we hope you will see that as a positive challenge, one that will allow you to develop and push your career forward. 

Your profile

We’re looking for someone to lead the core areas of our emerging marketing department. In order to succeed in this role you will need to have experience developing marketing strategies, especially in B2B settings. As we’re also creating a consumer-oriented brand, some experience in a branded ingredient setting would also be highly desirable. We are looking for someone who has experience in leading small marketing teams on a day to day basis and someone who has the ability to develop strong cross functional relationships. Above anything though, we are looking for someone who is passionate about sustainability and wants to help us make packaging disappear. As well as the above, the general day to day responsibilities of the Head of Marketing will include:

  • Leading the development of Notpla’s overall marketing strategy, and the conversion of that into effective implementation plans across our various products, and the channels in which we operate.

  • Continuing to develop the Notpla brand identity in consultation with senior management and other relevant stakeholders, and managing any engaged external creative agencies.

  • Collaborating with the commercial team to uncover insights that lead into innovative marketing and branding strategies.

  • Leading a small, but growing team, to ensure Notpla’s marketing goals are communicated across the business by routinely sharing strategies, progress, results, learnings, and relevant industry trends.

  • Improving Notpla’s marketing outreach efforts, especially through our mailing list, as well as through industry associations / awards / publications.

  • Monitoring, reviewing, and reporting on all marketing activities, results, and Return on Investment (ROI). Efficiently managing annual marketing budgets.

  • Overseeing social media planning and execution.

  • Consistently identifying new or expanded revenue opportunities.

  • Ensuring that all marketing and copy material complies with both the Notpla brand standards, and accepted professional standards.

  • Using directly, and growing the wider marketing (and commercial) team’s use of software packages like Mailchimp, Google Business Tools, including Analytics, Keyword Builder, WordPress, SEMrush, Adobe Suite as examples. A strong working knowledge of search engine optimisation (SEO) and lead generation is also critical, to drive that deeper into the team too.

About us

We’re hard to define because what we’re doing hasn’t been done before.

Notpla is a sustainable packaging start-up founded in 2014. A combination of designers,  chemists, engineers, and entrepreneurs. We create advanced packaging solutions made from seaweed and other natural materials as an alternative to single-use plastic.

We received multiple awards and grants from Innovate UK and the Ellen Macarthur Foundation for our innovative product “Ooho” – an edible and fully biodegradable sachet. Our portfolio has now extended with multiple innovation solutions. 

We're committed to creating a working environment where every member of our team can bring their full self to work regardless of their race, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability or age.
We are looking forward to hearing from you!
Thank you for your interest in Notpla. Please fill out the following application form. Should you have difficulties with the upload of your data, please send an email to work@notpla.com

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